From ( idea ) to ( product ). Build your brand, from start to finish.
Led by 40+ years of manufacturing experience, Armour provides an end-to-end service for workwear and merchandise brands – from your first sketch and fabric selection, to sampling, production, and ongoing supply.
We work with entrepreneurs and brand owners through every stage of development, helping you turn concepts into physical, market-ready products.
Tell us about your brand idea
Have an idea for an apparel or product range? Tell us what you’re building and where you are in the process.
Trusted by growing brands
Four decades of know-how, ( working ) for your brand.
Armour is a Perth-based product sourcing, brand development and manufacturing partner for businesses that want to create, improve or scale their own product range.
Founder Michael has spent around 40 years in textiles and apparel, and more than 24 of those building direct relationships with established manufacturers around the world. When you work with Armour, you work with Michael. He is personally involved in your project from the first conversation through to delivery, so the knowledge, the factory connections and the accountability all sit with one person.
We take the guesswork out of fabrics, factories and production, so you can focus on building and selling your brand.
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40+ years of textile and apparel expertise
Deep knowledge of fabrics, construction and technical product requirements, from fashion to heavy-duty workwear.
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24 years of direct factory relationships
Direct access to established, trusted global manufacturers. No middlemen, no guesswork.
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Personal involvement from Michael
One experienced point of contact who knows your brand and stays with you from concept to delivery.
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Quality and consistency, every order
Sampling, testing and quality control throughout production, so repeat orders match the standard you approved.
Experience across Mining Industrial Safety & PPE Apparel Specialist sporting products
Everything your range needs, under ( one ) roof.
Whether you’re launching your first range or expanding an established one, Armour supports you at every stage. Use us end to end, or just where you need us.
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Product and range development
Shape your idea into a considered range, built around your customer, price point and market.
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Fabric and material selection
Choose the right weight, composition and finish for performance, comfort and cost.
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Design and technical specifications
We help you build clear tech packs so factories make exactly what you designed.
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Branding and packaging
Labels, trims, prints and packaging that make your product unmistakably yours.
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Prototypes and samples
Physical samples so you can see, feel and test your product before committing.
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Product testing and refinement
We refine fit, function and finish until the product is right, not just close.
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Manufacturing and quality control
Production with established manufacturers, checked at every stage.
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Repeat orders and inventory support
Consistent reorders and ongoing supply-chain support as your brand grows.
Ranges we build
From ( vision ) to your first production ( run ).
Every brand is different, but the path is clear. Here’s how Armour guides you from first conversation to finished product.
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Step 1: Discover
Book a one-hour introduction with Michael by phone, video or face to face. We talk through your idea, your market and your goals, and give you an honest view on whether it can be achieved and how.
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Step 2: Plan and cost
If it’s a fit, we give you an indication of sampling and ranging costs, then help you build your tech packs and plan your branding, packaging and the full start-up picture.
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Step 3: Sample and refine
We go to our factory network, qualify fabrics and costs, and organise samples for your approval. We test and refine until the product is right.
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Step 4: Produce, deliver and grow
Once approved, we sign off a pre-production sample, manage production and quality control, and organise shipping. Then we support your repeat orders and ongoing supply as your brand grows.
Goodnyt: building an MMA and boxing range, ( round ) by round.
Goodnyt came to Armour with a vision for an MMA and boxing range covering both apparel and boxing hardware.
The briefTurn Goodnyt’s designs and fabric direction into a commercially viable range across hoodies, training apparel and gloves.
What we didWe reviewed the designs and materials, discussed what was achievable, then took the range to market through our factory network. We qualified fabrics and costs, organised samples for approval, signed off a pre-production sample and managed shipping through to delivery.
The resultA complete, market-ready range delivered to Goodnyt’s specification, and an ongoing partnership. As the brand grows, Armour continues to manage its reorders and range expansion, so both businesses grow together.
- Apparel
- Boxing hardware
- Fabric sourcing
- Sampling
- Pre-production
- Shipping
Ready to turn your idea into a ( product )?
Tell us what you’re building. Michael will review your enquiry personally and get back to you to arrange an introductory conversation.
- One-hour introduction with Michael
- Honest feedback on feasibility and costs
- No obligation to proceed
Prefer to talk first? 0419 988 145 · michael@armourms.com.au
Tell us about your brand idea
Have an idea for an apparel or product range? Tell us what you’re building and where you are in the process.